SimpleSignal Adopts Shango Platform for Its Cloud-based IP Services

SimpleSignal, cloud-based unified communications (UC) and collaboration provider, announced that the company has signed an agreement to use the Shango  platform for its various cloud-based IP service offerings. Shango, the Platform-as-a-Service (PaaS) provider, is said to enhance the efficiency of SimpleSignal’s sales channels by using the common APIs available in the cloud-based Shango fulfillment platform.

Dave Gilbert, CEO of SimpleSignal, explained that the company has struck a deal with Shango in order to boost revenue, efficiency, and speed of transactions tied to SimpleSignal’s strategic relationships, while making available more product offerings for its customers.

SimpleSignal saw the rising need to spread out its distribution strategies. And in order for the company to meet its ambitious goals and quickly scale its product offerings, it has to look for better management abilities for both its sales and supply chain channels.

By using the multi-tenanted application automation platform of Shango, SimpleSignal can then direct and manage its SIP and Hosted UC services to cater to both enterprise and wholesale customers across its many trading partners.

In addition, by leveraging the built-in voice application ecosystem of the Shango platform, SimpleSignal can fully automate the management of its IP service offerings across its two switching platforms, BroadSoft and Sansay. The company is also expected to extend the Shango APIs to e-bond with its various business customers as well as deliver flow-through activation to partners and resellers.

“We’re eager to welcome SimpleSignal into the Shango ecosystem, which sees the growing importance of incorporating increasingly complex IP services from numerous third-party suppliers, and activation across a plurality of sales channels through one interface,” said David Walsh, CEO of Shango.

Walsh went on to say that with the addition of each new IP service to the Shango platform, the company sees validation that the cloud-based platform run by the company produces a higher layer of abstraction within the fabric of IP communications. “At Shango, we see a new emerging market that enables services providers to both buy and sell their services through one common platform,” Walsh said.

Note that earlier in April of 2012, NetworX chose and successfully implemented a cloud-based management and provisioning solution for its customer base, and the platform selected was Shango. The company is focused on acquiring more connectors, including those for Acme, BroadSoft, Sansay, Sonus, and others for SIP activation, to add to its growing number of trading partners operating within its cloud-based platform. (KOM) Link. Link