Video Is 71% of Mobile Traffic by 2016, Cisco Predicts and Acts On It
Video Is 71% of Mobile Traffic by 2016, Cisco Predicts and Acts On It by UCStrategies Staff
Cisco Systems, Inc. forecasts that by 2016, 71 percent of mobile traffic is going to be video traffic. Thus, the company embarks on its mobile video strategy by delivering the Big Game directly to the smartphone with its StadiumVision Mobile. Linking into the Cisco-connected Stadium Wi-Fi network, StadiumVision Mobile is said to enable users to utilize their smartphones for watching the game.
As more and more smartphone users occupy seats in major sports events, teams will want to offer fans what is touted by Cisco as a “connected... multimedia experience,” supplementing the actual game and letting fans interact in real time.
For instance, with Cisco’s StadiumVision Mobile technology, a smartphone user can access feeds consisting of alternate views and having a minimum of delay from the live feed. Aside from feeds, users can also gain access to bench seatings, replay channels, and stats channels. Cisco’s multicast Wi-Fi capabilities are said to enable signals to replicate more efficiently across immense scopes and environments, thus optimizing video traffic delivery for StadiumVision Mobile.
Moreover, Cisco says that, because of StadiumVision Mobile’s open-interface capabilities, several business opportunities can be incorporated into the platform, including advertising and branding.
StadiumVision Mobile will be added to the company’s Connected Sports and Entertainment portfolio. It will also be made compatible “end-to-end” with Cisco’s existing hardware and various infrastructure partners serving enormous venues, the likes of stadiums and major sports complexes.
2012’s last quarter was a bustling one for the wireless infrastructure industry. And vendors are preparing for yet another year of growth in the mobile device industry. In the wireless space, ADTRAN had made strides with its cloud-connected access points (APs) touted to help MSPs handle service delivery and sprawling corporate networks. Aerohive Networks, Inc., on the other hand, also made efforts in the cloud-based wireless management space by growing its partner program and aiming for the customers of displaced Meraki, which had ultimately become a $1.2 billion acquisition by Cisco.
It was only very recently that Cisco had geared up its software with wireless capabilities, overhauling the Cisco Unified Access platform after updating its Unified Wireless Network software to version 7.4.
Channelnomics’ Dave Courbanou wondered where the channel fits in all these. He opined that since sports fans are set to display this level of demand for connectivity options by 2016, then business users of mobile technology may also come up with their own sets of demands. “Cisco’s efforts, among its rivals, reveal a growing need for wireless infrastructure, which will be one of the last remaining spaces for profitable growth and services around hardware and infrastructure,” Courbanou concluded. (KOM) Link