Synnex Mobility Business Unit Strategy Helps Channel Enter Cloud

Synnex’s newly created global mobility solutions business unit has released an initiative that is systematic and seeks to help its channel partners to engage customers with comprehensive solutions which take expanding opportunities in the mobility space into consideration.

The new business unit from Fremont, California-based Synnex helps with the sale and provisioning of scalable and security mobility solutions which reduce costs, simplify management and fully support mission-critical applications.

The CEO of Synnex, Kevin Murai, said: “We've created an organization that oversees the strategy and also connects a lot of the dots within our organization because the different components resources and capabilities that drive our mobility strategy reside in different parts of our organization. We see an emerging need in the enterprise to help with managing and integrating mobile devices in a secure way that is also productive to the overall business.”

The global mobility business unit from Synnex was launched last year, officially. Murai said: “I think this really stresses the strategic significance of this market, as well as our commitment to mobility.”

“MobilitySolv” is the branding umbrella for the overall value proposition which includes devices and carrier services, and is set to be the first thing that that business unit releases. Included in this is a new platform which will help the channel sell and manage the products and services of other vendors that are competing in the mobility space.

The vice president of Synnex’s global mobility solutions business unit, Adnon Dow, said: “It's not a bundling strategy as much it is a strategy around platforms. It's a machine-to-machine platform, an intelligent network platform and a security platform brought together for the development of solutions that maximize the investments that the people have already made and need to extend.”

The tool will allow channel partners to access the tools and capabilities of participating vendors, as well as resources belonging to Synnex.

Dow said: “The opportunity for the channel is that they can go to one entity and be able to bundle different types of products and services to solve enterprise challenges that include the mobilization of resources, as well as the ability to control and secure the devices accessing the network. This can be based on a pure hosted model, an on-premise model, a hybrid model, an agent model, a referral model or a co-delivery model.”

The company’s broad alliance with Verizon also lets channel partners distribute a range of carrier services such as T1s and T3s, as well as 3G and 4G services. Dow added: “VARs have never been able to deliver the services unless they were an agent of the carrier. Verizon is now going out to the VAR community and the IT community to sell access.”

In order to promote the mobility initiative, a campaign of 12 road shows has begun, and will continue over the next eight weeks in the U.S. MobilitySolv and its related initiatives are currently underway, and a range of updates will be added to the platform in due time. (CY) Link