Samsung Channel Push Through B2B Marketing
Samsung Channel Push Through B2B Marketing by UCStrategies Staff
Samsung is renowned for focusing its energies on consumer-focused mobile devices, and is now preparing itself for a new commercial marketing venture, including improvements to its partner program, to leverage the company’s business-to-business space presence.
The senior channel marketing manager at Samsung, Richard Hutton, stated that the company is expected to unveil a global B2B marketing campaign later in 2013, and this will have a stronger and integrated message relating to commercial applications for its best-selling products, from tablets and notebooks to printers and memory.
Furthermore, a new B2B-focused website will be unveiled this coming July, and will include some features such as new lead generation services and visitor tracking. Samsung will also be showcasing its B2B-related products, as well as providing training and education to assist usage.
Hutton also stated that the bring-your-own-device (BYOD) trend can be strengthened by partners for devices like the Galaxy Tab series of tablets and Galaxy S family of smartphones.
Hutton said: “There's a great opportunity here for you to get into mobile device management.” He also noted that through the use of Samsung devices, the company can provide the channel with more business.
Samsung is introducing a reworked partner portal in the summer, and this enhancement comes as part of the company’s partner program. The partner portal will include a better marketing development fund delivery, automated deal registration and enhanced navigation.
Samsung’s commitment to its partners has also been reaffirmed by Hutton, and this marks Samsung apart from other key vendors. He said: “We don't sell direct. Everything goes through the channel.”
Recently, Samsung has been doing well, and this is due to the Android-powered mobile devices. Last year, the company’s Galaxy Tab business jumped nearly 200 percent, and its notebook business grew 125 percent. Samsung’s solid-state drives grew 769 percent last year, and Hutton stated that the company is set to develop all of its products segments in the channel. He said: “We have some very aggressive goals for the next three to four years.” (CY) Link