IBM Provides Analytics to Social Business

IBM has recently released new software and services, providing comprehensive networking capabilities that allow organizations to apply analytics to their social business initiatives for enhanced insight on social networking sentiment.

New cloud services will be provided for IBM's social networking platform, IBM Connections, incorporating sophisticated analytics capabilities along with real-time data monitoring and faster collaborative networks through IBM's SmartCloud services. Organizations using IBM Connections can integrate and analyze the data generated from people, devices, and sensors, aligning them to business processes to make fast and accurate business decisions.

With the information gathered by IBM Connections, businesses can gain insight into customer and market trends, locating patterns and market shifts. They can adjust their campaigns or react to market shifts instantly and on the go, even creating social networks automatically to bring together experts to respond to new insights.

IBM's new software and cloud services include: new social analytics software that searches wikis, blogs, and other online activity for relevant data; new software that integrates social networking capabilities with enterprise content management; the new IBM SmartCloud for Social Business to simplify access to file sharing, social networking, instant messaging, as well as otter features, and a cloud-based productivity suite; and new messaging and collaboration software that provides a single point of entry for all business processes.

“According to IBM’s press release, ‘Social Business activities need to be integrated and aligned with business processes to be truly effective,’” noted Marty Parker, UCStrategies co-founder. “IBM is extending their success with web portals and social software for business to create a very flexible user experience which enables a very usable flow of role-pertinent information to improve outcomes. The announcement is an excellent example of ‘communications integrated to optimize business processes’ as highlighted by UCStrategies since 2006, though the communications are now primarily non-real-time activity feeds, posts, blogs and chats, invoking real-time interaction only when necessary.”

For more information, visit www.ibm.com.