Governmental Mobility Solutions from Salesforce.com
Governmental Mobility Solutions from Salesforce.com by UCStrategies Staff
Government agencies who use mobile devices will be able to utilize a new set of solutions which has been unveiled by Salesforce.com, and will aid their constituents similarly to the support provided to the private sector.
The new Salesforce.com solutions seek to strengthen integration with partners, speed-up projects and enhance the level of connection between the government and its citizens, through the use of practically any device.
The senior vice president of government transformation at Salesforce.com, Dan Burton, said: “Governments are typically saddled with legacy software that is not mobile, so there is a chasm between the mobile solutions that citizens insist upon and the mobile solutions that government can offer. We will work with our partners to deploy the solution. We work with some large integrators, but we also work with a lot of smaller government partners who are hungry, lean, social, agile and quick to respond.”
“Rapid Response 311” is based on the Salesforce.com Service Cloud Offering, and enables agencies to access data over the phone, email, Web and social media. It will also be possible to input queries through a knowledge base, which means that appropriate responses can be gained and will also serve as a collaboration mechanism with other agencies.
Agencies will be able to develop their own social communities that can interact with other governmental organizations and business partners via “Mobile Communities for Government.” There is also support provided for the creation of profiles, news feeds and trending topics as a result of these social networking tools.
The “Government Social Command Center” is derived from the Salesforce.com Marketing Cloud, and seeks to distribute monitoring capabilities which bring citizens together through social networks, websites or mobile devices.
Finally, “Platform Mobile Services for Government” has been created to assist IT professionals and channel partners in developing and distributing a number of applications which can be deployed over mobile devices.
Burton said: “This is really an epic transformation for government, providing the opportunity to become a connected agency that connects with citizens, employees [and] partners in a whole new way, leveraging cloud and mobile devices. It's across social media, it's across one-on-one service requests, it's across communities with security, and it's across platforms that enable government to build custom mobile apps to create a whole new generation of services for their citizens.”
Over 500 agencies are part of the Salesforce.com governmental customer list, at the federal, state and local levels. This includes the U.S. Census Bureau, the Food and Drug Administration, and the City and County of San Francisco. The director of federal customer solutions for Deloitte Consulting of Rosslyn, Virginia, Bob Capuano, said: “I think the most important piece is the access to information. These types of capabilities are already present in the private sector, and we need to equip our government agencies with the same kinds of technologies. We're seeing the demand for this across the federal space, and there has been a lot of movement in this direction.”
Deloitte also stated last week that the company’s Federal Innovation Center will offer a range of Salesforce.com offerings specific to the governmental sector.
Capuano added: “It's a highly visual and interactive lab that enables us to bring in our clients and show them prototypes and demos of the types of solutions that can help them transform their business. So we're making an investment to expand that capability and to showcase Salesforce capabilities to our government customers.” (CY) Link