Apple Devices Still Hold Sway in the Enterprise, Study Says
Apple Devices Still Hold Sway in the Enterprise, Study Says by UCStrategies Staff
Good Technology, a mobile device management company, released the results of its survey which included respondents from half of the Fortune 100 companies. The study, dubbed as Good Technology Device Activations Report Q4 2012, revealed that enterprises have a staunch preference for iOS devices.
The study indicated that the most popular device in Q4 of 2012 was the iPhone 5, comprising 32 percent of device activations. All in all, iPhones and iPads make up 77 percent of all activations. Android activations, according to the Good Technology report, plunged by 6.3 percent from 22.7 percent in the same quarter in 2011. The Samsung Galaxy SIII, having six percent of overall device activations, is the most popular among the Android-based devices.
According to the report, the iPad, with its 93.2 percent activation, dominates the enterprise. Among Android tablets, the most popular among enterprise customers are, in order of decreasing preference, the Samsung Galaxy Tab, Motorola Droid Xyboard, Samsung Galaxy Note, Asus Transformer, Kindle Fire, and Motorola Xoom.
The demographics involved in Good Technology’s report included more than 4,000-strong customers from “bellwether companies–from Financial Services, Healthcare, Manufacturing, Energy & Utilities, Legal, Government, and High Tech.”
“Looking ahead to Q1 of 2013, Good expects that the diversity of devices within the enterprise will continue to grow as the “consumerization of IT” goes on, and as more enterprise IT departments around the globe begin to embrace BYOD,” the authors of the report concluded.
Over at CIO, Tom Kaneshige explains that the popularity of the iPad in the enterprise is attributed to Microsoft Surface RT’s failure “to deliver on the hype.” Moreover, the Surface Pro, even though it has a remarkable potential as a mobile device for businesses, is questionable as a tablet. Another possible contributor to the iPad’s dominance in the enterprise has been Microsoft’s wariness to publicize its Surface Pro sales, which is in direct contrast to Apple’s regular touting of its new iPad’s first-week sales.
Meanwhile, a survey conducted by Forrester Research showed that close to one third of 9,766 global tech workers in the enterprise sector preferred their next tablet to run on a Windows software platform and their smartphone to be an iPhone instead of an Android-based phone. (KOM) Link. Link. Link.