Joe Staples explains why Interactive Intelligence isn’t racing to jump on the UC Marketing Bandwagon

Joe Staples explains why Interactive Intelligence isn’t racing to jump on the UC Marketing Bandwagon

By Jim Burton February 28, 2007 Leave a Comment
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Joe Staples explains why Interactive Intelligence isn’t racing to jump on the UC Marketing Bandwagon by Jim Burton
I spent some time with Joe Staples, Sr. Vice President of Worldwide Marketing for Interactive Intelligence. I was surprised (and pleased) with Joe’s approach to product branding and positioning in the emerging unified communications market. Take a listen!
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